Privacy policy

Charm (“we”, “us”, “our”) operates the website https://charm-shop.com (the “Site”), an online store for handbags, luggage, and watches in Egypt. This Privacy Policy explains how we collect, use, and protect your personal data when you visit or shop from the Site.

Information we collect

We collect the information you provide directly, such as your name, email address, phone number, billing and shipping address, and order details when you place an order, create an account, or contact us. We also collect technical data such as IP address, browser type, device information, pages viewed, and cookie identifiers that help us operate the cart, checkout, and analytics.

How we use your information

Your data is used to process and deliver orders, manage your account, provide customer service, handle returns, and communicate with you about your purchases. It also helps us improve the Site, prevent fraud, comply with legal and tax obligations, and send marketing messages about offers and new arrivals when you choose to receive them, which you can opt out of at any time.

Sharing of information

We share personal data only with trusted service providers that enable Charm to operate, such as payment gateways, hosting providers, shipping and logistics partners inside Egypt, email and SMS platforms, and analytics tools. These partners process data on our behalf under contractual safeguards and must comply with applicable laws.

Retention

Order and invoicing information is kept for as long as necessary to meet accounting, tax, and legal requirements. Other data, such as marketing contact details, is stored until you unsubscribe or request deletion, subject to any obligations that require longer retention.

Your rights

Subject to Egyptian law, you may request access to your personal data, ask for corrections, request deletion where appropriate, or object to certain types of processing such as direct marketing. You can exercise these rights by contacting us through the Contact page or using the email address provided there.

Cookies

The Site uses essential cookies to enable basic functions such as adding items to cart and completing checkout, plus optional cookies for performance and marketing. Where required, a notice or banner will allow you to manage cookie preferences, and you can also control cookies through your browser settings.

Minors

The Site is intended for adult customers. We do not knowingly collect personal information from children under the age permitted by local law for online purchases.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. The latest version will always be available on this page, with an updated “Last updated” date.

Last updated: 3 Dec, 2025